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Saturday, October 17, 2020

Testing mediation via indirect effects in PLS-SEM: A social networking site illustration


The article below explains how one can conduct a comprehensive mediation analysis via indirect effects in the context of structural equation modeling via partial least squares (PLS-SEM).

Moqbel, M., Guduru, R., & Harun, A. (2020). Testing mediation via indirect effects in PLS-SEM: A social networking site illustration. Data Analysis Perspectives Journal, 1(3), 1-6.

A link to a PDF file is available ().

Abstract:

Mediation analysis, in the context of structural equation modeling via partial least squares (PLS-SEM), affords a better understanding of the relationships among independent and dependent variables, when the variables seem to not have a definite connection. In this paper, we demonstrate such an analysis in the context of social networking sites, using WarpPLS, a leading PLS-SEM software tool.

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